Research Report

Education Services Offer Development: Think Diversification (Abridged)

Education services offer diversification is fundamental to any business. It’s the reason why some companies prosper and others do not.

This paper highlights key findings and best practices from TSIA's Education Services Offer Development Survey in the following areas:

  1. Offer development processes
  2. Offer segmentation and packaging
  3. Adoption services
  4. Offer development metrics


We are currently transforming our traditional training business into an adoption business and have benefited greatly from TSIA's thought leadership and connection to industry leaders.

Kurt Kuelz, SVP, Global Services, Siemens PLM Software

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