Research Report

Education Services Offer Development: Think Diversification

This report is for Education Services members only

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Typically, the protocol for education services organizations has been to develop training when a new product is developed and/or when a product undergoes a major revision. As education organizations begin to diverge from training offers that align directly with product, understanding the offer development process is critical. This report  identifies best practices in offer development and provides insights regarding offer diversification and how education organizations can develop offers and services that may not be affiliated with a specific product.

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