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Research Report

DocuSign’s Customer Success and Product Management Handshake: A Case Study

This report is for XaaS Product Management members only

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The DocuSign team is very clear about their customer obsession, their focus on product usage, and customer value realization.


TSIA sat down with the product and customer success leaders at DocuSign to discover the nature of their collaboration, what made it particularly effective, and how they measured success. The report outlines their pacesetting practices.

Authored By:

Laura Fay

VP & Managing Director, Products & Offers Research, TSIA

Stephen Fulkerson

VP Customer Success Research, TSIA

Publish Date: March 21, 2022

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