Many education organizations believe that if they have digital content (online learning, social learning, virtual instructor-led learning) that they have successfully navigated digital transformation. The missing component in this belief is the customer experience and the ease with which a customer can do business with the education organization, digitally. This report looks at three variables, purchasability, findability, and communicability, and discusses the user experience in the context of a customer experience scorecard that includes rating the experience based on success, effort, and emotion.