Research Report

Defining the Customer Engagement Life Cycle

Helping customers truly succeed with your products creates a virtuous business cycle that produces positive ROI for both you and your customers.

The key is having a well-defined customer engagement life cycle model that starts with the purchase of the technology, grows into the customer truly leveraging the technology, and ends with the customer buying more technology.

This white paper outlines the following aspects of a mature and complete customer engagement life cycle: 

  • The four phases of the customer engagement life cycle
  • The top 14 business processes related to the customer engagement life cycle
  • The seven capabilities Customer Success organizations must develop

Download your complimentary copy of the white paper to optimize your Customer Success organization's impact and results.

TSIA is the best source for relevant facts, trends, and performance, and we use what we learn on a weekly basis to assist us in making operational and strategic decisions about our business.

Chris Todd, SVP of Operations and CSO, Kronos,

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.