Research Report

Defining the Customer Engagement Life Cycle

Helping customers truly succeed with your products creates a virtuous business cycle that produces positive ROI for both you and your customers.

The key is having a well-defined customer engagement life cycle model that starts with the purchase of the technology, grows into the customer truly leveraging the technology, and ends with the customer buying more technology.

This white paper outlines the following aspects of a mature and complete customer engagement life cycle: 

  • The four phases of the customer engagement life cycle
  • The top 14 business processes related to the customer engagement life cycle
  • The seven capabilities Customer Success organizations must develop

Download your complimentary copy of the white paper to optimize your Customer Success organization's impact and results.


Authored By:

Thomas Lah

Executive Director, TSIA

Publish Date: May 1, 2017


TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Worldwide, Infor Digital Sales, Infor

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