Research Report

Customer Winback Programs

This report is for Service Revenue Generation members only

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A TSIA Quick Poll is a short poll that helps TSIA collect data around a hot topic members are inquiring about. Participants receive the results of the poll and any associated resources as soon as they become available.

In this Quick Poll, we assessed practices for re-engaging customers that did not renew their maintenance and support contract, commonly referred to as customer winback opportunities. The scope of this quick poll is focused on software maintenance and support contracts.
 

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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