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Research Report

Customer Winback Programs

This report is for Service Revenue Generation members only

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A TSIA Quick Poll is a short poll that helps TSIA collect data around a hot topic members are inquiring about. Participants receive the results of the poll and any associated resources as soon as they become available.

In this Quick Poll, we assessed practices for re-engaging customers that did not renew their maintenance and support contract, commonly referred to as customer winback opportunities. The scope of this quick poll is focused on software maintenance and support contracts.

Authored By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Publish Date: October 5, 2016

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