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Once its role is established and operationalized, the question then becomes: “How can a company’s product management and customer success organizations effectively collaborate for the benefit of the customer and for business growth?”
While a Google search of “customer success and product management collaboration” yields 106 million results, it produces little more than tips and anecdotes. This topic is becoming increasingly popular as the business growth dependency on it increases. Hard data and actionable steps are needed, which is why TSIA has researched this interdependent relationship across the industry.
TSIA identified the best practices that companies are using for an effective product management–customer success handshake, with “effective” defined as a correlation between increased product adoption and revenue growth.
Vice President and Managing Director, Offers Research and Advisory, TSIA
Vice President, Customer Success Research, TSIA
Publish Date: September 19, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.