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Research Report

Customer Growth and Renewal Maturity Framework

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A central business challenge for technology companies, particularly those engaged in a significant contribution of revenue from “as a Service” sources, is building strong mature organizational capabilities to manage expansion and renewal of revenue.


In this paper, I'll discuss these topics as well as explore what “good” looks like from a revenue growth maturity framework, and what ROI could be achieved if you adopt a mature posture / capabilities towards customer growth.


Authored By:

Jack Johnson

Vice President, Customer Growth and Renewal Research, TSIA

Publish Date: March 8, 2022

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