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Price is the economic number that is a fair exchange for the value provided by the supplier's solution. But how is tangible value created, how is that value calculated, and what influences the customers’ willingness to pay for the value? To address these questions, this paper provides a step-by-step process for establishing and governing pricing through the following topics:
Vice President, XaaS Product Management Research, TSIA
Publish Date: September 28, 2019
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Peg Rodarmel, SVP, Subscription Services, Infor
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