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Price is the economic number that is a fair exchange for the value provided by the supplier's solution. But how is tangible value created, how is that value calculated, and what influences the customers’ willingness to pay for the value? To address these questions, this paper provides a step-by-step process for establishing and governing pricing through the following topics:
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: April 18, 2022
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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