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Research Report

Correcting the Partner Parallax

Accelerate channel partner success by learning to see things from their point of view.

Technology vendors and channel partners have a different view of technology delivered as a service (XaaS). As a result, vendors misjudge their investments and create unrealistic expectations for their channel. At TSIA, we call this the Partner Parallax.

This paper explores:

  • The solution to the Partner Parallax.
  • How technology vendors can see XaaS from a partner’s point of view.
  • What action-oriented steps can be taken to help their channel partners in the world of technology subscriptions.

Download your copy today and start to develop practices that will result in channel success in XaaS.
 

Authored By:

Jared Raftery

Director, XaaS Channel Optimization Research, TSIA

Publish Date: June 14, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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