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Research Report

Consumption Economics: The New Rules of Tech

Consumption Economics is a book based on TSIA research with over 100 leading companies that are moving into new cloud and managed services. The book discusses where future tech company revenue will come from:

  • Less from big pay-up-front contracts or long-term maintenance lock-in.
  • More from high volumes of low-priced transactions that are paid as the customer consumes product capabilities.

If customers fail to consume successfully and in high volumes, the tech company won’t just have satisfaction problems; they will miss their financial targets.

Consumption Economics offers a new operating model for tech companies to profitably grow in the next big wave. For the first time ever, the tools are on the table for tech companies to play an active, real-time role in helping their customers realize business value and thus drive volume.

Get your free copy of the abridged version of this revolutionary book by J.B. Wood, CEO, TSIA; Todd Hewlin, managing director, TCG Advisors; and Thomas Lah, executive director, TSIA.

Authored By:

J.B. Wood


Todd Hewlin

managing director, TCG Advisors

Thomas Lah

Publish Date: June 2, 2011

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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