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Research Report

Common Pricing Pitfalls and How to Avoid Them

"Effective XaaS pricing is not an isolated activity and cannot be designed in a vacuum." 

Part of the XaaS Monetization Series of papers, this report chronicles a number of ill-advised but often common industry pricing practices and offers recommendations on how to avoid the resulting subpar outcomes.

The XaaS Monetization Series of papers includes:

  1. Common Pricing Pitfalls and How to Avoid Them: XaaS Monetization Series (this paper)

  2. The Pillars of Pricing Power: XaaS Monetization Series

  3. Price Design: XaaS Monetization Series

  4. Creating Tangible Value That Customers Are Willing to Pay For: XaaS Monetization Series

  5. Price Governance:  XaaS Monetization Series

Download this report now to learn how to avoid these common pricing pitfalls.

Authored By:

Laura Fay

Vice President, XaaS Product Management Research, TSIA

Publish Date: July 23, 2019

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