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Research Report

Chapter 2 Preview: Complexity Kills

Complex business solutions are killing businesses – the key to future success lies in simplified business models.

Complexity will not survive the next decade. To keep up, you will have to simplify your complex offers, complex operations, and complex buying processes. This shift in your business model must be done from the top-down, across the company – but how can you go about such a massive change? And why, exactly, is this so important?

Answering these questions, and many more, Chapter 2 of Digital Hesitation covers:

  • The digital business shift.
  • TSIA’s North Star of digital transformation.
  • Examples of business complexity vs. simplicity.
  • Funding digital transformation.
  • Five key workflows for Wave 2 of digital transformation.


At TSIA, we have seen just about everything that is good, bad, and missing from the digital transformations of hundreds of the globe’s most important companies. Digital Hesitation is a call to arms for every B2B tech company to unlock the potential of digital transformation.

Authored By:

J.B. Wood

President and CEO, TSIA

Publish Date: April 6, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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