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A value proposition is a vendor’s promise of value to be delivered. The value to be delivered must match the customer’s expectation, for which a fair price is exchanged. The customer’s realization of the value proposition is the indicator of a continued business relationship.
Vendors are advised to get their value propositions optimally aligned for the expected business climate ahead in 2020 and 2021.
This resource can help with strategies and tactics to emerge with an advantage, including a scenario planning framework factoring SWOT, trends, accelerators, customer insights, and organizational capabilities.
Vice President and Managing Director, Offers Research and Advisory, TSIA
Publish Date: July 22, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at 800-876-6511 or we can call you.