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Research Report

Building the Digital Infrastructure for Sales

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In this report, TSIA provides an overview of today's sales technological capabilities, what their impact is on performance, and how sales organizations can leverage them to increase bookings while reducing total cost of sales. Companies looking to boost revenue and sales productivity should understand emerging digital tools for sales teams, review their benefits, and create a roadmap for investment.

Authored By:

Omar Fdawi

Senior Research Associate, Enterprise Technology, TSIA

Publish Date: May 5, 2020

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