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The goal of customer success organizations is to enable effective adoption that allows customers to achieve business outcomes and realize value from technology and services. In turn, it is effective adoption which leads to the technology supplier’s goals of increased retention and expansion. Today's customers are interested in buying a product or service based on how it can solve their business challenges, rather than its features. Suppliers are making a promise to help the customer solve their problems with their solutions, and the customer is investing in that promise by purchasing the supplier’s product or service. That promise is extended throughout the technology supplier’s organization.This paper lays out the three fundamentals of customer onboarding and explores differentiated practices that lead to accelerated results, including use of technology and critical metrics to measure.
Vice President, Customer Success Research, TSIA
Senior Director, Customer Success Research, TSIA
Publish Date: September 3, 2020
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.