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Research Report

Best Practices for a Successful Service Offer Launch

This report is for Offering Management members only

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TSIA has built a framework for taking new services to market through a five-phased approach, but that is just the beginning.   It's equally important to ensure the messaging and positioning resonates with customers, sales and your partners.  

This publication provides best practices and a checklist to prepare for the launch of a new service offer.
  • What marketing efforts support a successful service offer launch?
  • How do you enable and ready your teams for the launch of a service offer?
  • Did you do it all? (A service portfolio manager’s checklist.)

Authored By:

Jodie Paxton

Senior Director Research, Service Revenue Generation, TSIA

Publish Date: August 7, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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