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Research Report

B4B Workshop

The threats and opportunities of XaaS offers are driving technology executives to find new, sustainable revenue and overcome commoditization with a game plan to attach solutions to customer outcomes.

This powerful workshop delivered by the best selling authors of B4B offers a series of hands on exercises that will:

  • Align your leadership on go-to-market strategies, organizational responsibilities, and financial models that accelerate success
  • Enable highly-effective decision making with proven frameworks
  • Establish a playbook for building outcome based offers
  • Uncover sales and service motions required to support outcome-based offers

Authored By:

J.B. Wood

President and CEO, Technology Services Industry Association

Publish Date:

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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