TSIA's new book, B4B (Business For Business), defines the new operating model for technology suppliers and their customers.
In B4B, you'll discover what's required for long-term, sustainable growth and profitability in a pay-per-use world. In short, it is a fundamental rethinking of the tech supplier's role in driving customer outcomes. This requires new thinking, new organizational capabilities, and new sales models.
In B4B, you'll discover how to:
If your focus is on adding more features to your product…stop! Instead, concentrate on how you can help your customers achieve dramatically better business outcomes with the technology features they already have.
President and CEO, TSIA
Publish Date: May 20, 2018
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Worldwide, Infor Digital Sales, Infor
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.