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Research Report

B4B Chapter 4 B4B

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This chapter 4 of the TSIA book B4B -How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, walks us though the B4B construct, the power shifts from supplier to customer, four supplier offer levels, and what it means for technology suppliers to provide them.

Authored By:

JB Wood

Thomas Lah

Publish Date: July 19, 2022

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