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Research Report

A Technology Services Salesperson's Quick Guide to Subscription-Based Business Models in Tech

In Q1 of 2019, 14 of the largest publicly traded technology services companies were growing year-on-year revenues by an average of 15%

The technology industry is currently in the middle of the biggest change that it has experienced within the last 50 years. The catalyst for this transformation has, in many ways, been the emergence of new ways that consumers access technology and technology solutions.

This paper provides a foundational understanding of subscription-based business models and the concept of XaaS, with a specific focus on their impact on sales organizations. It is important to recognize that there are critical differences depending on which sector of the technology industry you are in.

*The content of this paper is tailored toward technology services providers.

Authored By:

Martin Dove

Vice President, Subscription Sales Research, TSIA

Publish Date: July 2, 2019

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Peg Rodarmel, SVP, Subscription Services, Infor

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