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Research Report

A Primer for Service Offer Creation

This report is for Service Offer Management members only

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This publication outlines a phased process for developing and launching outcome-based service offers. Each phase consists of multiple activities that must be completed before moving to the next in an iterative process gated by go/no-go decision points.

Authored By:

Hal Stanley

Director, Service Offer Portfolio Research, TSIA

Publish Date: February 8, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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