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Research Report

A Primer for Outcome Engineering

This paper provides a framework you can use to move the concept of outcome engineering forward in your company.

TSIA firmly believes outcome engineering will become a core capability of technology providers that are able to secure higher margins with differentiated offers.

Download your copy of "A Primer for Outcome Engineering" to get answers to the following questions:

  1. How can we identify the specific business outcomes we can help our customers achieve?
  2. How can we identify all the activities required to achieve target outcomes?
  3. How can we make sure customers do their required part in achieving target outcomes?
  4. How will we scale outcome offers?
  5. How can we assess our ability to conduct outcome engineering?


Authored By:

Thomas Lah

Executive Director, TSIA

Publish Date: December 8, 2020

TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.

Christy Evans, Director, Customer Success, Vital Images, Inc.

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