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Research Report

A Primer for Outcome Engineering

Whether they realize it or not, tech companies' traditional business models are under duress, and a shift in customers' expectations is pressing technology providers to deliver measurable business outcomes.

So how do tech companies execute against this new paradigm?

This paper covers four key practices to help companies take the idea of Outcome Engineering from concept to execution:

  1. Apply the right Outcome Engineering (OE) framework
  2. Focus on delivering the right target outcomes
  3. Engage with the right customers
  4. Leverage the right Outcome Engineering tools

Download your copy and develop the capabilities to systematically deliver business outcomes for your customers.

Authored By:

Thomas Lah

Executive Director, TSIA

Publish Date: December 8, 2020

TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.

Christy Evans, Director, Service Account Management, Vital Images, Inc.

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