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The technology industry is currently in the middle of the biggest change that it has experienced within the last 50 years. The catalyst for this transformation has, in many ways, been the emergence of new ways that consumers access technology and technology solutions.
As consumers, we are moving away from wanting to own things; we want flexibility, we want choices, and we want to avoid obsolescence.
As hardware companies move towards providing broader solutions that include hardware, software, and services, there is a lot of confusion about what “subscription-based-offer” means.
It is important to recognize that there are critical differences depending on which sector of the technology industry you are in and the content of this paper is tailored toward hardware manufacturers. I’ve also created a similar paper designed for Software Manufacturers and Technology Services Providers.
Vice President, Subscription Sales Research, TSIA
Publish Date: July 2, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.