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Research Report

7 Pricing Pitfalls and How to Avoid Them

"Effective XaaS pricing is not an isolated activity and cannot be designed in a vacuum." 

Selling technology-fueled services as a subscription is the current approach for the majority of B2B suppliers and the future for all of them. It’s clear that pricing has an outsized influence on scale and profitability. 

Developing viable pricing strategies is a top concern for TSIA’s members, regardless of the current level of subscription revenue in their economic engine.

TSIA’s research on XaaS pricing models exposed a set of avoidable XaaS pricing traps that are commonly practiced by technology suppliers.

This report chronicles a number of these ill-advised, but often common, pricing practices and offers recommendations on how to avoid the resulting subpar outcomes.

Download a copy to share with your team and put an end to these monetization mistakes in your product organization.

Authored By:

Laura Fay

Vice President, XaaS Product Management Research, TSIA

Publish Date: September 28, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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