Research Report

5 Plays to Maximize Renewal Revenue and Minimize Risk

Many people can be influencers, but the person responsible for securing payment for the renewal is responsible for the commercial relationship.


In this report, you'll learn that technology subscription revenues are becoming material for both pure-play cloud companies (representing 90% or more of their total company revenue) and hybrid companies (representing 10% or more of their total company revenue). Continuing to retain and grow this revenue requires a strong focus on renewal activities. This publication provides an overview of five plays to maximize renewal revenue.

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Authored By:

Jack Johnson

Service Revenue Generation Research, TSIA

Publish Date: December 5, 2019

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Peg Rodarmel, SVP, Subscription Services, Infor

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