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Research Report

2020 XaaS Product and Analytics Study - Key Findings

This report is for XaaS Product Management members only

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This document reports some of the key findings from the 2020 XaaS Product and Analytics study. 

The study assessed the effectiveness of embedded product experiences and analytics in driving three critical outcomes of a successful XaaS business model:

  1. Customer Value Realization
  2. Optimized Revenue Capture
  3. Cost-Effective Customer Engagement

This is a XaaS Product Management research practice member-only report.

Authored By:

Laura Fay

Vice President & Managing Director, XaaS Product Management Research, TSIA

Publish Date: June 8, 2020

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