Research Report

2020 XaaS Product & Analytics - Key Study Findings

This report is for XaaS Product Management members only

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This document reports some of the key findings from the XaaS Product & Analytics study.

The study assessed the effectiveness of embedded product experiences and analytics in driving 3 critical outcome vectors of a successful XaaS business model.

1) Customer Value Realization
2) Optimized Revenue Capture
3) Cost Effective Customer Engagement

This is a XaaS Product Management research practice member only report.

Authored By:

Laura Fay


​Publish Date: March 16, 2020

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