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Research Report

2020 Service Offer Design and Launch Survey Findings

This report is for Service Revenue Generation members only

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The 2020 Service Offer Design and Launch Survey was created to understand what practices are implemented today, and what practices to consider investing in to support the future growth of monetizing services.

  • Service Offer Design - the creation of compelling services that help customers achieve their outcomes.
  • Launching Service Offers - the event in which a new recurring service offering is generally available to customers.
  • Marketing Service Offers - the development of collateral and assets that are used to communicate the value of a service to customers, partners and internal sales teams.

Where warranted, we provide comparisons of responses from the 2016, 2018 and 2020 surveys.

Authored By:

Jodie Paxton

VP Research, TSIA

Publish Date: April 21, 2020

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