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Research Report
2018 Expand Selling Technology Stack
Automation and Analytics Are Critical for Managing Expand Selling Initiatives
Increase your effectiveness for identifying new revenue opportunities from existing customers.
Formal, structured expand selling initiatives are just now taking root in the industry, with many companies experimenting with new selling models and motions to accelerate revenues with existing customers. And technology is starting to become an increasingly important element in these initiatives.
Download the 2018 Expand Selling Technology Stack report to get:
- Relevant technology categories that help automate expand selling lead generation programs (defined as generating leads with existing customers).
- Recommended technology solutions that can further automate and increase effectiveness of sales teams and, in particular, expand selling initiatives.
There are eight separate categories recommended for automating and accelerating expand selling operations, including core infrastructure technology, productivity tools, and tools to understand and track customer behavior. Make sure you invest in the right technology by leveraging the data insights from this report.
Authored By:
John Ragsdale
VP Research, Technology and Social, TSIA
Steve Frost
VP Research, Expand Selling, TSIA
Publish Date: March 12, 2018
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