Research Report

2017 Revolutionizing Support Interactions with Video Providing a Direct Line of Sight into the Custo

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There are inherent limitations in traditional assisted support models. While support employees may be well trained, highly technical, empathetic, and have strong communication skills, they still are limited by the actual medium of phone support. They cannot see what the customer sees and are limited to how customers explain and describe a technical problem and environmental issues. Video has the capability of completely changing this dynamic. With live video links, support technicians can see into the customer’s home or office, allowing them to visually inspect equipment or error messages, and increasing the likelihood of success for walking a customer through a repair or recovery procedure. Today, innovative solution providers are releasing products that leverage mobile devices to create a video link between the customer and the support technician, with ROI impacts that include streamlined productivity and avoiding on-site field service appointments. Support management should evaluate the new video products coming onto the market and understand how they could be incorporated into current support processes to reduce costs and improve the customer experience.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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