As customers begin realizing desired outcomes from technology investments, technology providers must constantly be looking for opportunities for expand selling, which are formal cross-selling and upselling motions with existing customers.
Executives responsible for expanding product and service revenue with existing customers should understand which enabling technology components are already well adopted by technology firms, as well as emerging tools that may provide a boost to operational and financial metrics.
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TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.
Christy Evans, Director, Service Account Management, Vital Images, Inc.
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