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Books by TSIA

Tech-as-a-Service

Technology-as-a-Service Playbook

J.B. Wood

President and CEO, TSIA

Thomas Lah

Executive Director, TSIA

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business focuses on the next step in the B4B transformation by providing a game plan for technology companies to stand out in the cloud market and succeed in the future of XaaS. The book answers common questions about XaaS offers and business models, delivers compelling data on the current state of the industry, and provides deep coverage of topics relevant to any recurring revenue business looking to expand their services portfolio.

 

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B4B

J.B. Wood

President and CEO, TSIA

Todd Hewlin

Managing Director, TCG Advisors

Thomas Lah

Executive Director, TSIA

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It’s a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.

 

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Consumption Economics

Consumption Economics

J.B. Wood

President and CEO, TSIA

Todd Hewlin

Managing Director, TCG Advisors

Thomas Lah

Executive Director, TSIA

 

Consumption Economics is the owner's manual for tech company executives who want to drive their organization successfully into the next generation of tech, revealing how to build, price, and sell products in the age of the cloud. It is certain to change everyone’s notion of what serving a customer means.

 

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Complexity Avalanche - J.B. Wood

Complexity Avalanche

J.B. Wood

President and CEO, TSIA

 

Complexity Avalanche offers an innovative new approach for companies in IT, consumer electronics, office products, medical technology, and other complex technology markets to better map their services portfolio to their customers’ true need: getting value from the product.

 

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Bridging the Services Chasm

Bridging the Services Chasm

Thomas Lah

Executive Director, TSIA


Bridging the Services Chasm offers a comprehensive framework companies can use to make critical service strategy decisions, leveraging a combination of public record, unique survey data, and direct interaction to clearly define the critical role services will now play in the success of product companies.

 

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Lessons Unlearned

Lessons Unlearned

John Ragsdale

VP Technology and Social Research, TSIA

 

Lessons Unlearned gives an insider's view of the customer service industry, providing insight for those battling mediocre service every day, and offering guidelines for appropriately dealing with service issues. For industry professionals, the book reveals new best practices, worst practices to avoid, and maybe even a laugh or two.

 

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