Customer Success
Research Report
The Three Charters of Customer Success
Stephen Fulkerson
Stephen Fulkerson
VP, Customer Success Research
March 24, 2022

Overview
Identifying your charter is the first step to optimizing your services organization for customer success.What's in this white paper?This five-page paper defines the three most common profiles of customer success: Adopters, Expanders and Renewers. Depending on the current state of your organization, this paper will help identify: Key KPIs for monitoring your adoption process.Who should be responsible for securing renewal revenues.Success plays for achieving revenue expansion.
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