Date: September 08, 2015
Author: Mark Middlekamp
This Dataview summarizes the findings of the interviews conducted with TSIA members on customer engagement models. The summary articulates the roles that exist across the life cycle of land/adopt/expand/renew, provides heatmaps related to these roles, and reveals key findings and emerging trends regarding the customer engagement life cycle.
customer engagement; land; renew; adopt; expand; adoption; renewal; expand selling; sales; customer success; services
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment