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Interview Summary

Date: September 08, 2015

Author: Mark Middlekamp

Description:
This Dataview summarizes the findings of the interviews conducted with TSIA members on customer engagement models. The summary articulates the roles that exist across the life cycle of land/adopt/expand/renew, provides heatmaps related to these roles, and reveals key findings and emerging trends regarding the customer engagement life cycle.

Applicable Disciplines:
Expand Selling

Keywords:
customer engagement; land; renew; adopt; expand; adoption; renewal; expand selling; sales; customer success; services

Functional Areas:
Finance;Marketing;Operations;Sales;Strategy

Markets:
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment