There’s Money To Be Made with Consumption Optimization. Who Will Be the Early Adopters?

Date: November 02, 2015

Author: Julia Stegman

This report is based on the groundbreaking book, Consumption Economics: The New Rules of Tech, by J.B. Wood, Todd Hewlin, and Thomas Lah. The book describes the significant shift that is occurring in the services industry in response to the growing worlds of cloud and managed services, and how today’s services organizations must completely re-think how they build products, how they drive revenue, and what services they need to offer in order to succeed in this new age of tech.

The focus of this paper looks at the implications Consumption Economics has for service revenue generation.

Applicable Disciplines:
Service Revenue Generation

Knowledge Management, Micro-Transactions, Consumption Optimization, Compensation

Functional Areas:

Consumer Technologies,Enterprise IT and Telecommunications,Healthcare and Healthcare IT,Industrial Equipment,Other