Date: October 20, 2015

Author: Jason Holmes - Marketo


This Keynote is sponsored by MHI Global. 

For SaaS companies, having the ability to acquire new customers at velocity separates market leaders from laggards. Yet equally, if not more, important is the ability to keep customers on your platform and expand their use of your products at scale. At Marketo, services are at the heart of their strategy for customer growth and retention. Hear how this hyper-growth SaaS company has structured and funded its services organization to fuel corporate growth with adoption, renewal, and account management capabilities that not only drive customer engagement and success but also produce compelling financial results. 

Applicable Disciplines:
Education Services;Field Services;Professional Services;Service Revenue Generation-Recurring;Managed Services;Support Services;Expand Selling

Growing Customers; Services Transformation; Customer Success; B4B; Business Outcomes

Functional Areas:
Operations;Service Delivery;Strategy