It's More Than Just Price

Date: September 08, 2015

Author: Maria Manning-Chapman

The inception of the cloud and subscription models for technology products has led to a pricing continuum that ranges from free to fee-based education offers. This continuum necessitates developing a strategy in which free or low-cost offers build a bridge to higher-cost education offers.  Additionally, as learning moves to a blended model that includes self-study, in conjunction with instructor-led training, how can pricing be preserved? Pressure on pricing, from a number of sources, is increasing. This requires the education organization to rethink its pricing strategy.

Applicable Disciplines:
Education Services

pricing, price, free, fee, subscription, discount, discounting, list price,

Functional Areas:
Marketing,Sales,Service Delivery,Strategy

Consumer Technologies,Enterprise IT and Telecommunications,Healthcare and Healthcare IT,Industrial Equipment