It's More Than Just Price
Date: September 08, 2015
Author: Maria Manning-Chapman
The inception of the cloud and subscription models for technology products has led to a pricing continuum that ranges from free to fee-based education offers. This continuum necessitates developing a strategy in which free or low-cost offers build a bridge to higher-cost education offers. Additionally, as learning moves to a blended model that includes self-study, in conjunction with instructor-led training, how can pricing be preserved? Pressure on pricing, from a number of sources, is increasing. This requires the education organization to rethink its pricing strategy.
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Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment