Defining the Key Criteria for Program Success
Date: September 14, 2015
Author: Mark Middlekamp
This publication discusses the key criteria needed across multiple functions (sales, services, customer success, marketing, sales operations) to build a successful lead generation program focused on expansion revenue growth with existing customers.
data analytics; customer data; lead generation; upsell; cross-sell; expand selling; expand selling
Finance;Human Resources;Marketing;Sales;Service Delivery;Strategy
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment