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Date: August 03, 2015

Author: Mark Middlekamp

Description:
This publication articulatea the findings from the Expand Selling Practices and Metrics Survey that baselines where expand selling is in the technology industry today, and what high-water marks and best practices are emerging in this rapidly emerging area.

Applicable Disciplines:
Expand Selling

Keywords:
expand selling; cross-sell; upsell; revenue expansion; predictive analytics; lead generation; customer engagement

Functional Areas:
Finance;Marketing;Sales;Strategy

Markets:
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment