close
 


 
Date: June 09, 2015

Author: Thomas Lah

Description:
This paper introduces a new metric, DGD, and overviews why technology companies will need to alter sales tactics in the subscription economy.

Applicable Disciplines:
Education Services,Field Services,Professional Services,Service Revenue Generation-Recurring,Managed Services,Support Services,Expand Selling,Customer Success

Keywords:
DGD, sales costs, S&M

Functional Areas:
Engineering,Finance,Human Resources,Marketing,Operations,Partner Management,Professor,Research,Sales,Service Delivery,Strategy,Student,Training

Markets:
Consumer Technologies,Enterprise IT and Telecommunications,Healthcare and Healthcare IT,Industrial Equipment,Other