How An Internal Function Evolved to Become the Corporate Brand

Date: May 06, 2015

Author: Jacques Pommeraud - Salesforce


Like most cloud companies, knew early on they needed a customer success function to promote adoption and renewal. The Customers For Life organization built and operated that function as one of several service offers of the company. In 2014 Salesforce announced they were re-branding the entire service portfolio to become Success Services. Even more amazing, Marc Benioff announced that the new corporate tagline for the whole company would now be The Customer Success Platform. Jacques Pommeraud, Senior Vice President and General Manager of Success Services will not only share that journey, he will overview the mission and portfolio of Success Services today. Most importantly he will share how the thinking about services is evolving from supporting customers to driving adoption to helping customers achieve business outcomes.

Applicable Disciplines:
Education Services;Field Services;Professional Services;Service Revenue Generation-Recurring;Managed Services;Expand Selling;Customer Success

Business Outcomes; Customer Success

Functional Areas:
Service Delivery