Date: October 20, 2015

Author: Jens Bernotat - SAP AG


Customer Outcome Engineering is the next frontier to differentiate in the market and build strong, lasting and expanding customer relationships based on a recurring optimization of value realized from using solutions and services. Service and Support can play a critical role here to help customers understand how they can experience the value they pay for – both from solutions and ongoing optimization. Based on SAP's approach and experience, the presentation will facilitate a discussion on how to drive business outcomes and create a new level of relationship with customers.

Applicable Disciplines:
Professional Services;Service Revenue Generation-Recurring;Expand Selling

Growing Customers; Services Transformation; Customer Success; B4B; Business Outcomes

Functional Areas:
Operations;Service Delivery;Strategy