Date: June 23, 2015
Author: Mark Middlekamp
This publication articulates the trends TSIA is seeing related to technology companies' customer engagement life cycle models, including where these models are today, the changes occurring as companies pursue B4B Level 3 and Level 4 operating models, and what models appear to be producing the best revenue growth performance results.
customer engagement; land; renew; adopt; expand; adoption; renewal; expand selling; sales; customer success; services
Finance;Human Resources;Marketing;Sales;Service Delivery;Strategy
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment