Date: August 18, 2015
Author: Mark Middlekamp
This publication defines the building blocks needed for effective expand selling, explores several of these building blocks in depth, and provides TSIA's recommendations related to starting expand selling initiatives.
expand selling; pacesetters; customer engagement model
Engineering;Finance;Human Resources;Marketing;Operations;Partner Management;Sales;Service Delivery;Strategy;Training
Consumer Technologies;Enterprise IT and Telecommunications;Healthcare and Healthcare IT;Industrial Equipment