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In every industry, companies of all sizes are talking about the promise of big data and what it means for next-generation customer experience. In consumer industries, it is easy to see how big data can have a real impact on customers--Netflix can recommend a movie it knows you will like and Amazon ensure it fulfills holiday shipping requirements based on your propensity to buy a certain product. But, how can business-to-business companies leverage big data analytics to deliver new business value and unlock new opportunities to drive customer growth?
In this session, EMC president of Global Services, Kevin Roche, will share how a three-pronged strategy that centers on (1) enabling technology, (2) cultural psychology and (3) engineered processes and governance can help you effectively harness the power of big data in order to create new business opportunities and successfully grow customers.