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Date: October 20, 2015

Author: Todd Regonini - Brocade,
David Yoffie - PwC

Description:

As Brocade stakes out a leadership position in software networking to enable the new IP, developing and deploying a service model that shortens time-to-value and eases successful business integration for partners and customers has become a fundamental requirement.  Brocade's new service ecosystem has greatly expanded from traditional channel and OEM partnerships to cloud service providers, and even a whole new category of third-party developers in mission-critical deployments.

Todd will describe Brocade's path to transform its service business from a hardware
-centric model to one keenly focused on helping customers rapidly derive value from software in a variety of business models. 


Applicable Disciplines:
Field Services,Professional Services,Service Revenue Generation-Recurring,Support Services

Keywords:
Growing Customers, Services Transformation, Customer Success, B4B, Business Outcomes

Functional Areas:
Operations,Service Delivery,Strategy