Date: October 20, 2015

Author: Todd Regonini - Brocade
David Yoffie - PwC


As Brocade stakes out a leadership position in software networking to enable the new IP, developing and deploying a service model that shortens time-to-value and eases successful business integration for partners and customers has become a fundamental requirement.  Brocade's new service ecosystem has greatly expanded from traditional channel and OEM partnerships to cloud service providers, and even a whole new category of third-party developers in mission-critical deployments.

Todd will describe Brocade's path to transform its service business from a hardware
-centric model to one keenly focused on helping customers rapidly derive value from software in a variety of business models. 

Applicable Disciplines:
Field Services;Professional Services;Service Revenue Generation-Recurring;Support Services

Growing Customers; Services Transformation; Customer Success; B4B; Business Outcomes

Functional Areas:
Operations;Service Delivery;Strategy