Cookie and Privacy Policy


The following statement outlines the privacy policy of the Technology Services Industry Association and its affiliated entities, and events (hereafter "TSIA"). Please forward any comments or concerns you may have regarding this policy to

Our registered users ("members" and "non-members") share their professional identities with TSIA, engage with our network of member companies, exchange knowledge and professional insights, and view and download relevant content. Content on some of our services is available to non-registrants ("visitors").


TSIA understands that your privacy is important to you, and we are committed to respecting your privacy and protecting your information. This privacy policy applies to personal information TSIA collects in connection with fulfilling membership benefits, and providing the most relevant content to members, non-members, and visitors. It covers the collection and use of information from any device used to access or connect to TSIA branded services ("TSIA services"), which include the websites,,, and related microsites (the "Sites"); apps; live events such as conferences and webinars; and any enabling third-party systems.

This policy summarizes the types of personal information we collect, and how we use, safeguard, gain access to, and update or correct personal information. Also summarized is how we resolve disputes relating to our privacy practices, and the circumstances in which we may disclose personal information.

We are a research and advisory firm that helps technology companies achieve profitable growth. Industry professionals use our services to solve their top business challenges, find actionable data points, board-ready insights, etc. Our privacy policy applies to any member, non-member, or visitor to the covered services.


If you use our services or products, or submit any personal information to us, you consent to the collection, use and sharing of your personal information under this privacy policy (which includes our cookie policy and other documents referenced in this privacy policy).

If you use TSIA services, you are consenting to this privacy policy, including our cookies policy.

We reserve the right to make changes to this privacy policy at any time. If we make a change to the privacy policy, we will post a new copy of it to our website. Your continued use of TSIA services, including membership, use of membership benefits, or use of any of our services or products after privacy policy updates have been made indicates your continued agreement to the terms of this privacy policy as amended. If you are a TSIA member, you will be notified of changes to this policy by email. Please review this privacy policy for the latest information about our privacy practices for handling personal information.

This privacy policy was last updated September 12, 2017

If you use TSIA services after an update to this privacy policy, you consent to the updated policy.

1. Information We Collect

We collect basic contact information (name, email address, company name, etc.), preferences regarding communication and research areas, online behavior and use of our services, and publicly available information. See "How We Use Your Information" (Section 2) for further details.

We do not collect payment (credit or debit card) information or healthcare-related information. When individuals pay us using a payment card, we do not have access to card information. See Section 1.2 below.

We collect only basic contact information and not payment or healthcare information.

1.1 Anonymous Data We Collect

We collect personal information when you make your identity known, such as by registering, authenticating, making purchases, or interacting with TSIA. If you have given us personal information that includes identifying information, TSIA uses cookies and other technology that collects information about your browsing activities, such as what content you view and how long you view it, in order to show content that matches your interests, improve content, and make our Sites easier to use. See Section 6 for more details.

If you do not make yourself known to TSIA, your use of our content and services is anonymous. Anonymous data collected includes browsing and download activity on our sites, which will be matched to the information you provide once you make yourself known. Further details on how we collect anonymous data can be found under our cookie policy in Section 6 below.

1.2 Personal Information You Provide to TSIA

Through downloading content using a TSIA service

Some content on our website is accessible for non-members and visitors to download. In order to access this restricted content, you must fill in a form to let us know who you are. Information you supply could include, but is not limited to, your full name, email address, job title, name of employer, and phone number.

The majority of TSIA content is available only to members who have registered through our website or verified conference attendees. To access this content, you must complete the website registration process, or follow instructions provided after registering for our conference.

If you do not make yourself known to TSIA, you remain anonymous.

To register an account with TSIA, you must provide data including your full name, email address, and choose a password. You will also be asked to identify your top research areas of interest and content consumption preferences.

As part of the registration process, TSIA members have the ability to invite their team members to create their own individual accounts on the TSIA website by entering the email address(es) of colleagues, or uploading a list. By making use of this service, you are agreeing that you have permission to share the email addresses provided and that they have been obtained in a manner compliant with applicable anti-spam laws, including the federal CAN-SPAM Act. If these email addresses are new to the TSIA database, we will only use the addresses to send an invitation email to invite your colleague to register. If the email address(es) are already part of the TSIA database, the address(es) will be used to invite your colleagues, as well as maintain the email preferences already established by the individual.

You must provide data to register an account with TSIA. You may also invite colleagues to register their own accounts as part of your company's membership.

Through conferences and/or events

We collect similar information as above from persons interacting with TSIA at a trade shows, conferences, summits, or other events in which TSIA is hosting or participating. When your badge is scanned or you supply a business card, the information you provide will be added to our customer relationship management system. Our Membership Development team may conduct follow-ups with this information.

If you provide a TSIA staff member your business card, we may follow up with you.

Through online payments

For those paying fees for membership or other services using a payment card, our website redirects such transactions to a gateway which collects payment card information for processing. TSIA has no access to any payment card information.

We save the contact information of individuals submitting payment, but do not have access to or otherwise store payment and card information.

Comments on TSIA blog posts, social media posts, or other public forums are collected by TSIA as a form of contact, and our Membership Development, Member Success, or Research teams may conduct follow-ups with this information.

Be aware that whenever you publicly disclose information online, that information could be collected and used by others. TSIA is not responsible for any action or policies of any third parties who collect information that users publicly disclose in any such forums on TSIA's website or blog.

We may use information provided to us through comments or other public interactions to follow up with you, but be aware that third parties may also use this publicly available information.

1.3 Information From Third Parties

Through customer acquisition tools

Your information may be supplemented with additional information from third-party vendors such as publicly available information, information about your company, and other information which we may append or match to your record. We may also review and collect biographical information about representatives and contacts from members or prospective members that they post to the Internet.

Information we collect includes details about member and non-member organizations and employees, including their contact information (name, address, telephone numbers, and email addresses), job title, and name of employer.

TSIA partner networks

For details on how we may receive contact information from a TSIA Partner, see "Information Sharing".

By publicly disclosing information online, that information could be collected and used by others.

1.4 Service Use

Automated data we collect includes usage of our sites and apps, logins, content downloads, webinar registrations, and views. This data can also include cookies, device information, and IP addresses. See our cookie policy in Section 6 and "How We Use Your Information" in Section 2 for more information.

Data collection by TSIA employees is done through online surveys (using third-party software), email, and phone calls. Access to your personal information is restricted to those employees who need to know that information in order to process it and provide you with a personalized membership experience. These individuals are bound by confidentiality obligations and may be subject to disciplinary action, including employment termination, if they fail to meet those obligations.

Event data we collect can include conference and webinars registrations.

We log your interactions with our services and resources.

2. How We Use Your Information

How we use your data depends on whether you are a member, non-member, or visitor.

2.1 How We Use Anonymous Data

Anonymous data is used to improve your experience with our sites and services. TSIA strives to provide the most compelling content at the right time during your journey with us. Anonymous data may also be used to track the effectiveness of our marketing campaigns.

We use anonymous visitor information to optimize our marketing efforts.

2.2 How We Use Your Personal Information

To stay in touch and keep you informed

By opting into communications with TSIA or sharing your contact information with us, we will keep you up-to-date on services and events that match the interests you've expressed. See more details under "TSIA Communications and Alerts."

To establish our relationship with you

We use personal account information in order to market our services and establish relationships. In addition, your information is used to operate and improve our membership programs and services, obtain payment for membership fees, fulfill your support or other requests and communicate with you, conduct research, and personalize the content and advertisements provided to you.

To improve your membership experience

The information you provide directly or through use of our services is used to make sure members are getting the most from their experience with TSIA. This includes making recommendations, such as resources to consume and conference sessions or events to attend. We may also use this information to recommend other TSIA services that can benefit your company.

We use the information provided by non-members to market TSIA services and make sure you are having the best experience, which will carry over into your membership.

We use the contact information you've provided us with to alert you membership news and important updates as well as ensure a positive user experience.

TSIA does not sell or rent your personal information to third parties. However, we may sell, transfer, or otherwise share some or all of TSIA's assets in connection with a merger, acquisition, reorganization, sale of assets of our business, or in the event of bankruptcy.

We do not sell your information.

3.1 Third-party Services

TSIA may partner with third parties for the purpose of delivering products or services that are part of TSIA's offerings. In those cases, it is necessary to convey names and email addresses of users to the third party in order to provide TSIA services. When these third parties receive such personal information, they commit to govern its use and disclosure with privacy practices that are at least as restrictive as TSIA's privacy policy. In those cases, these third parties are under no circumstances permitted to send marketing communications directly to our users with the personal information provided by TSIA, or to use the personal information they receive for any purpose other than the delivery of TSIA products or services, unless, in the use of the product or service, the user elects to enter into a direct business relationship with the third party, opts in to receive marketing communications from the third party, or accepts terms and conditions for the use of the third party's product or service. These third parties have their own privacy policies, which govern their products and services.

All third parties who work with TSIA and interact with our users must adhere to the restrictions presented in our privacy policy.

3.2 TSIA Webinar Program

TSIA may partner with other companies to jointly promote products or services during live webinars. If you specifically express interest in a partner-sponsored webinar, we may share contact information collected during the registration process with our joint promotion partner(s). TSIA limits the duration of the business partners' use of the information we collect. Their use of the information will be in accordance with their own privacy policies. If you sign up for a TSIA webinar that was promoted by a partner, you will become part of the TSIA database and may receive notices of upcoming webinars of similar topics. If you do not wish for your information to be shared in this manner, you may opt to not register for a jointly-offered webinar.

Information collected from jointly-offered webinars co-presented or co-hosted between TSIA and a sponsoring partner may be used by that partner in accordance with its privacy policy.

TSIA does not share data about attendees with business partners unless: (1) you opt in to such sharing via an event registration form, or (2) you attend a TSIA conference and allow TSIA or any of its designees to scan your attendee badge. At any point after registration, if you do not wish for your information to be shared in this manner, you may choose to opt out of event communications and/or elect not to have your badge scanned at TSIA events. If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners' respective privacy policies.

We do not share your information with business partners without your consent. You always have the option to decline interaction with TSIA partners and respective communications.

TSIA may disclose personal information when required by a subpoena, court order, search warrant, other legal process, requests by law enforcement agencies, or applicable law. Moreover, we may disclose personal information to the extent necessary to maintain the security of our systems, apps, and Sites, resolve disputes, or investigate possible misconduct.

TSIA will cooperate by providing relevant personal information if requested by law enforcement.

Video, photos, audio, and streaming of events

TSIA holds live events at various conference venues. TSIA and its professional service providers may record or livestream video, photos, and audio to record events, post such media to its social channels or website, display feeds on monitors at the conference venues, and create future marketing materials. Also, the conference venues are public spaces. Accordingly, attendees, exhibitors, sponsors, news organizations, and other businesses may record or stream their own video, take pictures, or record audio of activities at these conferences.

By attending a TSIA conference or event, you acknowledge and agree that TSIA may use any recorded media for purposes of display during the conference, marketing and promotional purposes, and any other lawful purposes in the ordinary course of TSIA's business. TSIA is not responsible or liable in any way for the activities of attendees involving recording or streaming video, pictures, or audio at conference venues.

By attending a public TSIA event, you acknowledge that your image may captured by our staff photographers and videographers to be used in future marketing or promotional collateral.

4. Internet Advertising

TSIA does not deliver third-party online advertisements on our websites, but we advertise our programs and services on others' websites. Please familiarize yourself with those website operators' or network advertisers' privacy policies to understand their practices relating to advertising. TSIA does not provide any information we have collected about you, or relating to your usage of any TSIA Sites to advertising website operators or network advertisers.

Some advertising networks we use may be members of the Network Advertising Initiative (NAI). Individuals [SW1] may opt out of targeted advertising delivered by NAI member ad networks by visiting

TSIA does not display or deliver third-party advertisements on our Sites, but we do advertise our services on other sites. We do not provide your information to these advertisers.

5. TSIA Communications and Alerts

5.1 Emails, alerts, and other communications

By opting in to receive TSIA communications or alerts, you agree to receive on occasion other correspondence from TSIA related to topics and other TSIA news and information that you consented to receive during subscription, registration, sign up, verbal communication, or other online action. In addition, we may contact you regarding your membership status. This type of information is for our internal use and is shared externally only in anonymous, aggregated form for generalized user analysis, or to enable third-party agents to send emails to you on our behalf. You will be contacted by email or otherwise only by TSIA unless you have also expressed interest in a partner's event. See more details on how we share information with our partners under "TSIA Conferences and Events" in Section 3 above.

Our website also includes a feature that enables TSIA to share links to its content through email at our users' requests. The email address(es) that you supply in connection with this service will be used only to send the requested content. They will not be reused for any purpose. By making use of this feature, you are agreeing that you have permission to use the email addresses provided and that they have been obtained in a manner compliant with applicable anti-spam laws, including the federal CAN-SPAM Act.

5.2 Your Preference Management Options

We offer marketing preferences for you to control how we communicate offers and other information to you. Registered users can manage their profiles at "My Profile" once logged into the applicable Site.

You will receive email communication from TSIA only if you have opted in. You can change your communication preferences in your account profile on the applicable Site.

6. Use of Cookies and Other Technologies

6.1 Cookies

We may use (or may contract with service providers to use) various technologies to collect information about your activities on our sites.

To make TSIA Sites work properly, facilitate access to our Sites, and personalize your experience, we may assign your computer or device one or more "cookies" on your device. A cookie is a small data file that a website saves on your computer or mobile device when you visit the site, respond to surveys, or participate in polls. It enables our sites to remember your actions, browsing activities, favorite content, and preferences (such as clicking "Remember me" during login). Whenever you sign into our website, we will record your user ID in a cookie file on your computer.

Cookies do not give us access to your personally-identifiable information. Information collected by cookies may include: your browser or operating system, your manner of connecting to the Internet (including the type of device you are using) and the name of your Internet service provider or wireless carrier, your Internet protocol (IP) address, and data relating to malfunctions or problems occurring when you use TSIA websites. Additionally, we may collect information about other software on your device for the limited purpose of protecting your security or improving your online experience.

We use a combination of Google Analytics, marketing automation, and cookies on our Sites to identify your computer, and information like this from you, and users like you, to help us analyze traffic patterns on our site as well as provide you with a better experience by showing your content matching your interests, improving content, and making the Sites easier to use.

Through the use of a cookie, we may also automatically collect information about your online activity on our Sites, such as the web pages you visit, the links you click, and the searches you conduct.

Google Analytics uses cookies to help us analyze how visitors use our sites. The information generated by the cookie about your use of the Site includes your IP address and will be transmitted to and stored by Google on its servers.

Google will use this information for the purpose of evaluating your use of our sites, creating reports on website activity and providing other services relating to Internet usage. Google may also pass this information onto third parties when required to do so by law, or when such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

By using one of our Sites, you consent to the processing of data about your visit by Google in the manner and for the purposes set out above.

If you so choose, you can opt out by turning off cookies in the preferences settings in your browser, or by downloading and installing the Google Analytics Opt-Out Browser Add-On from

If you do not want TSIA to use cookies in your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie in your browser software by visiting the "Help" portion of your browser's toolbar. If you choose not to accept cookies from TSIA your ability to use some of the services may be affected.

We make use of cookies to maintain an easy-to-use web experience, but you may disable them in your browser. These cookies do not grant us access to your personal information.

6.2 Other Technologies

We may use standard Internet technology, such as web beacons (also called "clear GIFs" or "pixel tags"), locally stored objects (often referred to as "flash cookies") and other similar technologies, to deliver or communicate with cookies and track your use of our Sites and content presented via the Sites. We also may include web beacons in email messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the programs and services we offer and measure the overall effectiveness of our online content and advertising campaigns.

We use web beacons/clear GIFs/pixel tags to track how users are interacting with our content. The information we gather is used solely to monitor the effectiveness of our communications and does not track your personal information.

6.3 Information Used by Third-Party Sites and Services

Third parties, such as vendors, advertising entities, and business partners, may use cookies and other technologies (such as web beacons) to collect information about your online activities. The purposes for collecting this information includes: to measure usage of our sites; to analyze, modify, and personalize advertising content on our sites; and to provide ads about goods and services we hope will be of interest to you. We do not have access to or control over cookies or other features these third parties may use, and the information practices of these third parties are not covered by this privacy policy. Some of these third parties may be network advertisers that offer you the option of not having this information collected.

TSIA partners may use cookies, but TSIA does not have access to this information. Please read their privacy policies to learn more.

6.4 Links to Third-Party Sites

You may find links to other companies on our site with whom we have a relationship. TSIA is not responsible for the privacy practices of these third parties. We encourage you to read their privacy statements, as they may differ from ours.

TSIA is not responsible for your experience should you click a link to an external site, such as a partner or sponsor.

7. Data security

Any information you provide to us is safeguarded and secure. To prevent unauthorized access, maintain data accuracy, and ensure correct usage of information, we have put in place appropriate administrative, physical, and technical security controls.

TSIA is committed to maintaining reasonable and appropriate administrative, physical, and technical safeguards to:

  • Provide assurances of the integrity and confidentiality of personal information

  • Protect against any reasonably anticipated threats or hazards to the security or integrity of personal information, and unauthorized uses or disclosures of personal information

  • Maintain compliance with the legal framework of requirements for the privacy and security of personal information

We use a payment gateway for the collection of payment card information. That payment gateway is responsible for the protection of payment card information under the Payment Card Industry (PCI) Data Security Standard.

TSIA takes data security very seriously and has implemented various physical and electronic safeguards to keep your information secure.

8. Online Payments

All payments made via the online payment system are final. Your contract or invoice outlines the cancellation, early termination, or refund options offered on the services purchased. Please discuss any questions you may have prior to making the payment. TSIA does not collect any information submitted during the payment process. The payment processor for TSIA is PCI compliant.

All sales are final. Please review your membership contract for information on early termination guidelines.

9. Accessing and Making Changes to Personal Information

If you would like to access personal information we may have about you or to make changes or updates to that information, please contact us at

Please contact us to review, change, or update the information TSIA has about you.

10. Contact Information and Resolving Complaints

If you would like to discuss this privacy policy or provide us with feedback, questions, or concerns about our privacy practices regarding personal information, please contact us at

If you have a complaint about our privacy practices, you may submit a complaint to us at the above contact information. Our privacy team will look into your complaint and provide a response. To better assist you, please provide sufficient information for us to evaluate your complaint. We may also ask you to provide additional information as a condition of evaluating your complaint.

We are always open to feedback regarding our privacy policy.