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Conference Presentation

Verizon's Gold Program: Building a Culture of Lead Generation Success (Workout)

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Verizon's formal expand selling lead generation program began in 2013 and is now generating multi-million dollars in annual revenue.

Learn how Verizon transformed their culture to leverage every customer touch point to drive an improved experience, as well as revenue growth. The program now encompasses 5,000 employees worldwide and has become a foundation to driving revenue in the enterprise client base. Join the executive team of Claire Shields and Jill Maldarescu for this interactive breakout session as they share their experiences, best practices, and tools that can help you on your journey to deliver improved experiences and revenue growth through your customer interactions.

Topics we will explore include:

  • Capitalizing on services team's natural customer interactions and digitized triggers to deliver positive financial outcomes
  • Delivering a training and rewards program that drives organizational transformation to focus on business outcomes of their clients
  • Leveraging industry standard tools and core infrastructure to create a streamlined and integrated experience


Presented By:

Jill Maldarescu

Managing Director, Global Client Services, Verizon Enterprise Solutions

Claire Shields

Vice President, Client Services, Verizon Enterprise Solutions

Publish Date: October 18, 2016

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Peg Rodarmel, SVP, Subscription Services, Infor

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