The cloud is having the unintended consequence of dramatically accelerating the transformation of the tech industry. What kinds of experiences tech companies deliver, how they operate, what services customers see value in, who owns the complexity and risk, whether your company will offer products or services…all these critical concepts are in a period of rapid and irreversible re-invention. They will forever impact your company no matter what you offer. Quite simply, the cloud is re-shaping the expectations of ALL customers. In this session, we will examine what TSIA sees as the lasting impact of the cloud on the tech industry and specifically on the services portfolio.